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Our story

Meet Luke, Lupa & Dolly 🐾

A "tail" of Luke & his dogs

When Luke's dog Lupa turned out to be an escape artist, Luke set on a mission to track her and improve her social skills too.

Our founder, Luke, left his job in the NHS to pursue his passion after some scary moments with his dog, Lupa. Lupa, a stubborn French bulldog, decided she didn't need her owner to go on long walks.

As a busy professional, Luke often missed vet check-ups and sometimes was late with her worming tablets. This led him to think about what other tools could benefit him, Lupa, and Lupa's new sister, Dolly.

During walks around his native Birmingham, Luke met many lovely people, and their dogs would play together for hours. However, it could be weeks before he saw the same owners again. Luke wanted to create something that allowed dogs to connect without the awkwardness of adding random people to your Facebook profile. The community feature lets you schedule walks, attend meet-ups, or simply announce, "I'll be at the park tomorrow, feel free to say hi."

If you want to tickle Luke's funny bone, talk to him about the weird and wonderful traits of French Bulldogs. This is where VetAI comes in, offering everything from health advice to behavioral tips, available 24/7.

"Thank you for trusting us with your pets and for joining our thriving community"

- Luke, Lupa, and Dolly 🐾
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FAQ Overview

Common Questions

Is the tag really free?

Yes the tag is 100% free, even including global postage. All you need to have is an active subscription to our Boomerang app, which starts at £2.49 per month when paid for annually. You can have up to 3 tags per account.

I have multiple pets

We love that you're a pet super-parent. You can have up to 3 tags per account. If you need more, there's just a one-off fee of £4.99 per additional tag.

How does the tag work?

Each tag has QR technology which means when scanned using a camera the location of the pet is shared with the owner or allow others to request to be added to your pet's circle. You also get access to our mobile app which is jam packed with useful features.

What happens if the tag is lost or damaged?

We'll replace any lost or damaged tags for free (fair usage policy applies).

Is VetAI a real vet?

VetAI is not a real vet. It is a tool that uses artificial intelligence to provide information and support to pet owners about their pets' health and behavior. However, it does not replace a licensed veterinarian who can examine and treat animals in person. VetAI can be helpful for basic advice and preliminary information, but for any serious concerns or medical conditions, it's important to consult a real vet.

How do I delete my account and data?

You can request immediate removal of your account from within the app. Navigate to "Profile" and select the relevant option. Alternatively, you can contact us here.

The pet tag and app.